Founded in 1969, Sportmax has built its heritage on a strong base of beautiful Italian craftmanship and bold innovation. Over the last fifty years, this iconic brand has presented a steadfast dedication to smart lines and clean form that Vogue once characterized as “a far cry from conventional.” Making its runway debut in 1976, the house garnered industry acclaim for its free spirit and approachable styling, which offered women a selection of versatile separates that could transition to every occasion. Over the decades, the Sportmax woman has garnered a devout following with an often mysterious approach to timeless elegance. Glance back at the iconic pieces that defined decades of style and the collections that inspired an industry with original photography and never before archival images.